By KYIV. Oct 26 (Interfax-Ukraine) – The EVA chain of perfume and cosmetics stores plans to open up to 60 new stores in 2024, with estimated investments in this area amounting to about UAH 200 million.
As the company’s press service told Interfax-Ukraine, the focus will remain on the development of the EVA.UA online platform.
By the end of 2024, it is planned to complete the construction of a new warehouse in Lviv, and in 2025 – a large logistics center in Odesa.
“We plan to make them (logistics warehouses) automated. We are still finalizing the necessary investments, but we already see that they will amount to billions of hryvnias. We continue to invest in the EVA business, despite the war. Because we believe in the victory of Ukraine and that the country will be restored and people will return home,” said Olha Shevchenko, executive director of RUSH LLC.
The release said that since the beginning of the year, the EVA line of stores has opened 31 new stores and reopened 29, including nine new stores and five restored stores in the third quarter. Based on the results of the third quarter, the network has 1,035 operating outlets.
New stores are opening mainly in the Female Energy concept, which the chain presented last year in Vinnytsia. There are already more than 30 such EVA stores in total.
Operating Director of RUSH LLC Viktor Sredny said there is also еру gradual rebranding of existing facilities that need updating, but there is no talk yet of a complete rebranding of the entire network.
“The cost of re-equipping one store taking into account the new concept is about UAH 3 million. Opening a completely new store can cost from UAH 5 to 10 million, depending on the size,” he said.
By the end of the year, the company plans to open 26 more new EVA stores. In particular, the new flagship EVA beauty lab should appear in the Respublika shopping center. This format will include more cosmetics and perfumes, there will also be a derma-center, professional hair care series and an expanded category of premium brands.
