By KYIV. Dec 1 (Interfax-Ukraine) – Alfa-Bank Ukraine (Kyiv) has completed the procedures for rejecting the Alfa-Bank brand and officially changed its name to Sense Bank on December 1, the bank’s press service reported on Thursday.
According to the report, the changes were preliminary made to the statutory documents, and on November 30 to the public register.
Sense Bank continues meeting all its obligations to customers and counterparties as the assignee of Alfa-Bank Ukraine, so there is no need to contact branches, reissue cards or reissue any documents.
The rebranding was carried out in three months, for which dozens of bank divisions were involved, completing more than 550 various tasks. In particular, it was required to integrate into digital channels of work with clients (Sense SuperApp and IFOBS), self-service devices (ATMs, POS terminals, terminals in self-service zones, POS terminals), systems of integration with business partners (e-commerce, Internet payments, lending and fast installments) and branches.
More than 2,000 different menu screens have been developed for ATMs.
The press service recalled that in June, Simeon Djankov, the authorized representative of the owner of a substantial participation, who, under consent of the NBU, was given the right to vote on the majority stake in Alfa-Bank of Ukraine, said that the board of the financial institution decided to abandon the Alfa brand and continue working under a new brand.
Sense Bank is one of the systemically important banks in Ukraine with 130 branches throughout Ukraine.
The financial institution serves more than 3 million individuals, 55,000 legal entities and 82,000 sole proprietors. The bank has 4,500 employees.
