By KYIV. Nov 3 (Interfax-Ukraine) – The Ukrainian drogerie retailer EVA has opened a new concept store in the Vinnytsia shopping mall Sky Park, the retailer’s press service has reported.
According to the press release, the store area is 213.8 square meters. Unlike the usual EVA format, its space is divided into a home zone (home care products), decorated in soothing beige tones, and a beauty zone, made in black.
The beauty zone of the updated EVA includes Color BAR (hair dyes), Beauty BAR (decorative cosmetics), Perfume BAR (perfume) and Kolgotki BAR (hosiery). Separately, the store has a promo zone, as well as special places for best-selling products by category.
For visitors with kids, there is a children’s corner with entertainment for the little ones.
In addition to the changed design, EVA offers customers a number of new services that will become standard in the updated concept. In particular, the EVArianty service provides an opportunity for customers who have not found the necessary product in the store to immediately order it on EVA.UA, and in a few days receive it at the delivery point or in another convenient way.
Among the proposed new services is the ModiFace special screen, which, using augmented reality technology, allows simulating a virtual make-up. A facial skin testing service is also offered.
Conceptually, new EVA stores are planned to be opened both in shopping centers and in the street retail format. By the end of the year, two more similar stores should appear. In parallel with them, standard retail outlets of the network will be opened for the time being. However, the company makes a big bet on the updated concept, and if such a solution really proves to be good and customers like it, RUSH LLC plans to gradually move to development in this design.
